Many see the new streaming giants, like Netflix and Amazon, as companies that suffocate the creativity and purity of cinema because they crank out films at such high velocity. Also, many believe that films should not be viewed in home, as cinema was intended to be viewed at theaters, on large screens in a public area, away from home life interruptions. However, Christ O’Falt at Indiewire explains how Amazon is attempting to reignite the true creative passion for indie cinema.
Amazon recently announced that it will finance the films of three major indie production companies: Bona Fide Productions, Le Grisbi Productions, and Killer Films. Ted Hope, the head of motion picture production at Amazon Studios, wants to bring back the creative integrity of the 90’s indie film movement and support directors with true artistic vision. Hope has had a long career in the indie film sector, and he wishes for Amazon to help fund quality films.
In his article, O’Falt claims that “Hope has made Amazon the anti-Netflix” because he pushes for the movies he finances to premiere in theaters and other locations before coming to the Amazon Prime streaming service. Many film scholars appreciate this idea because it is an appropriate compromise between people who believe cinema should be attached only to large public area and those who wish to view the film in their house on a streaming service. The films hit theaters first, and then the home.
Amazon may be defying expectations of the streaming service giant. Hope has voiced his appreciation for indie film and is taking steps to make it relevant and pure again.